O2 Marketing Pitch

Finally freed from the clutches of a long-lasting non-disclosure agreement, this is my first piece of attempted professional copywriting. Limited to 25 words and four illustrations, it was pitted against other ideas from the Victors & Spoils (the article will not let me hyperlink at the moment) community in a contest format.

Calling for an Old Spice/Dollar Shave Club tone, it sounded like a good opportunity to get weird. Unfortunately, I made a compromise to one of the scamps (see if you can guess which) that might have ruined my chances. Even with the conservative bungle, the idea got me through two of four rounds.

O2 Mobile Marketing Concept


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